David Fall

Strategy and growth at Advantage

David Fall is Chief Growth and Strategy Officer of Advantage Solutions (NASDAQ: ADV), and the company's website lists him under that title. It says he leads enterprise strategy and growth, with a focus on data-driven decision-making, innovation and commercial partnerships, and works with the executive team and board on strategic priorities.^[1]

The company elevated him to the role in February 2026 as part of a wider leadership change. The release says the expanded role formalizes his leadership of strategic planning and innovation, and that he has advanced the company's ability to innovate and scale partnerships since joining about two years earlier.^[2]

Background

Before Advantage, Fall spent nearly nine years at Bain & Company, working in strategy consulting for consumer packaged goods organizations.^[1][2]

The company

Advantage describes itself as an omnichannel retail solutions agency connecting consumer goods brands and retailers. Its website cites $4 billion in revenue and more than 60,000 teammates. For the third quarter of 2026 it reported revenue of $913.7 million, against $915.0 million a year earlier, and adjusted EBITDA of $85 million, down 14.2 percent. These are company-reported figures and the results release does not name him.^[1][2][3]

On The Executive List

David Fall is ranked No. 82 on The Executive List (November 2026) in the Chief Strategy Officers discipline. The ranking is The Executive Review's own editorial judgment (how we rank); it is not an outside award, and placement on the list is never sold. View the November 2026 edition.