Kathryn McKeon

Marketing at Vital Farms

Kathryn McKeon is Chief Marketing Officer of Vital Farms, the Nasdaq-listed egg and butter company. The company's leadership page and an October 2026 company release both give her that title. The company says she joined in 2016. The Shelby Report's March 2022 account of her promotion to chief marketing officer says she had been vice president of marketing and that the role covers brand, content, community management, shopper marketing, consumer insights, communications and creative design.^[1][2][3][5]

In January 2025 Vital Farms said she would also lead its butter business while keeping the marketing organization, under the title Chief Marketing Officer and General Manager, Butter. That release called her the company's most tenured marketing leader and credited her with evolving the brand, building the marketing team and working on attracting and retaining new households.^[3]

Published work

The company's biography credits her with contributing to its Effie Award-winning Bullsh*t-Free campaign and to an industry-first product transparency feature. In October 2026 Vital Farms launched Behind Every Carton, a campaign about its network of more than 600 family farms, with an in-store tour at Sprouts locations in Colorado, Arizona and California, plus digital and out-of-home advertising tied to its See The Farm traceability initiative. These descriptions are company-reported.^[1][2]

Before Vital Farms

She held brand marketing roles at Mondelez International, supporting brands including Starbucks Coffee, Stride Gum, Ritz Crackers and Halls, and began her career in media sales at NewsCorp. She has a bachelor's degree in marketing from the University of Texas at Austin and an MBA from the New York University Stern School of Business.^[1][5]

The company's current position

The company is working through a difficult year. Vital Farms reported third-quarter 2026 net revenue of $182.2 million, down 8.4 percent from a year earlier though up 9.7 percent from the second quarter, with gross margin of 23.1 percent against 37.7 percent and a net loss of $6.5 million. It lowered its fiscal 2026 net revenue outlook to about $730 million from $775 million to $800 million. These are company-reported figures for the whole business and are not a measure of the marketing function alone.^[4]

On The Executive List

Kathryn McKeon is ranked No. 89 on The Executive List (November 2026) in the Chief Marketing Officers discipline. The ranking is The Executive Review's own editorial judgment (how we rank); it is not an outside award, and placement on the list is never sold. View the November 2026 edition.